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BeautyHealth Launches Hydrafacial Tmall Store in China in First Direct-to-Consumer Commercial Play

Consumers can purchase Hydrafacial treatment packages online and redeem them at select verified providers.

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By: Lianna Albrizio

Associate Editor

The Beauty Health Company, home to flagship brand Hydrafacial, has launched its first direct-to-consumer (DTC) sales channel on Chinese e-commerce platform Tmall.   At the Hydrafacial Tmall store, consumers can select from multiple treatment packages and redeem their purchase with any of a list of verified local Hydrafacial providers.   “Hydrafacial is a gold standard in China, where we continue to experience encouraging growth driven by strong provider and consumer interest for ...

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